RED — Real Estate Desk
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The AI operating system for real estate

Your database has
opportunities.
RED works them.

Connect your leads, contacts, email, and lead sources. RED finds what matters, recommends the next best action, and helps your team close more business.

Connect Your Database See How RED Works
  • Implementation included
  • Works with your existing database
  • Nothing sends without your approval
  • Human approved
realestatedesk.ai/portal
The RED portal dashboard: replies waiting, uncontacted leads, follow-ups due and appointments today, above a Priority actions list where AI-drafted messages wait for a person to approve them. The RED portal dashboard on a phone, showing the recommended first action and the replies-waiting and uncontacted-leads cards.

The RED portal. The real product interface, shown with demo data — drafts sit in Priority actions until a person approves them.

RED connects with the tools your brokerage already uses.

RED works alongside your existing stack — no rip and replace. These integrations are live today.

Using a CRM or lead source not listed? Most connect through a webhook, or bring people in with a spreadsheet. Tell us what you use.

Instant value

See what's possible with your data.

Upload your database and RED analyses it to surface the opportunities you've been missing — people you already know, who nobody has followed up with.

Example output — not customer data
1,842
Stale leads

Not contacted in 90+ days

317
Recruiting prospects

Engaged before but lost touch

624
Past clients

Ready for re-engagement or referrals

86
Leads needing follow-up

New leads not yet followed up with

RED recommends 12 actions for your team today. Each one comes with the reasoning behind it.

Review Actions
A team of AI agents

AI agents that work for your brokerage 24/7.

RED's agents handle the repetitive work across your business so your team can focus on relationships and closing deals. Every outbound message still waits for a human to approve it.

Lead Response Agent

Answers new leads and inbound email or texts, and drafts a reply with the reasoning behind it.

Lead Qualification Agent

Reads the conversation and fills in intent, timeline, budget, and financing on the contact record.

Appointment Booking Agent

Spots a lead who is ready to meet and drafts the booking message with the appointment details attached.

Follow Up Agent

Keeps a cadence going — day 1, day 3, day 7 — so no lead is quietly dropped.

Past Client Agent

Watches for birthdays, anniversaries, and check-in windows, then drafts the outreach.

Loan Officer Handoff Agent

Builds the assignment task when a lead is ready for a person. Internal only — it never messages the client.

AI does the work. You stay in control.

Every message is reviewed and approved by you.

RED drafts. You decide. Nothing reaches a client until a person has read it and clicked approve — there is no autonomous sending in RED.

AI researches and drafts

RED writes a suggested message and shows the context behind it.

You review and approve

Edit it, approve it, or reject it. Nothing moves without you.

RED sends it

From your own Gmail, so it comes from you and lands in your Sent folder.

You keep the relationship

Replies go to your inbox and stay yours.

RED reports back

See what was sent, to whom, and what happened next.

Your Google accountConnect Gmail so approved messages send from your own address.
Send onlyRED cannot read, search, download, or delete your email.
Never without approvalNo message is sent until a person approves that specific message.
Yours to revokeDisconnect in Settings or in your Google account. Privacy policy.

See what's hidden in your database.
Start now.

  • Implementation included
  • Your database, not a rebuild
  • You approve every message
Connect your database

CSV or Excel, or connect a source you already use.

Start now Book a Demo

Pricing

Implementation is included with every plan. Add seats as you grow. SMS, email, and voice usage is billed through the providers you connect — no markup.

Core

For small broker teams getting the system live

$497/mo

+ $2,000 one-time setup · Includes 2 team members

  • AI lead response, qualification & appointment booking
  • SMS, email & voice outreach campaigns
  • Lead inbox + reply tracking
  • Implementation included

Most popular

Growth

For producing teams that need speed and accountability

$997/mo

+ $3,500 one-time setup · Includes 5 team members

  • Everything in Core
  • Multi-LO routing & lead assignment
  • Pipeline visibility & team accountability
  • Priority support

Branch

For larger teams that need structure, visibility, and scale

$1,797/mo

+ $6,000 one-time setup

  • Everything in Growth
  • White-glove onboarding & training
  • Dedicated implementation lead

Additional seats: $149/month per extra team member. Every plan starts with a conversation — talk to sales.

Talk to sales

Implementation is included with every plan, so getting started begins with a conversation rather than a signup form. Tell us about your brokerage and we’ll take it from there.

support@realestatedesk.ai

Email us directly — copy the address above if your browser doesn’t open a mail app.

Helpful to include

A person replies. You will not be entered into an automated sequence.